‘Sexy’ pictures on condom packs to stay, orders SC

NEW DELHI: ‘Sexy pictures’ on condom packs will remain, at least for the time being, the Supreme Court said on Monday. It stayed a Madras high court order which had virtually banned such pictures on condom packets, terming them as "indecent, obscene" and an affront to Indian ethos.

The HC order had left Hindustan Latex, the largest manufacturer and marketer of contraceptives and condoms, so worried that it requisitioned the services of solicitor general G E Vahanvati to get it out of the sticky situation. Other private condom manufacturers were more than eager to join hands with the PSU in appealing against the HC order.

The SG said, "To promote the usage of condoms in a customer friendly manner, Hindustan Latex has adopted the strategy of attractive sales and marketing policy. This strategy has resulted in remarkable sales."

Dhananjay Mehta, for The Times of India

Simply put, Vahanvati was most guarded in letting out the trade secret – the ‘sexy pictures’ had increased the sale of condoms remarkably. But, the Bench comprising Chief Justice K G Balakrishnan and Justices P Sathasivam and J M Panchal was quick to fathom the importance of the matter and the need to encourage use of condoms in a country battling against AIDS.

The bench wasted no time in staying the HC’s July 24 order, which had directed the Advertising Standard Council of India to scrutinise the ‘sexy pictures’ circulated with condom packets and had ordered that no picture would be carried on condom packets without the council okaying it.



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