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Marketing Downloads

From here you can download many of the materials we have been using for Wake Up Pune events.

World AIDS Day 2007 - Marketing Resources

Poster Campaign
More than 500 posters were placed in shops, cafes, bars, surgeries and hospitals in the hope of raising awareness about how HIV is transmitted and the importance of reducing levels of stigma and discrimination against PLHIV. MG Road, SGS Mall, Nucleus Mall, Fatima Nagar, Laxmi Road, JM Road, Koregaon Park and Tadiwala Road were amongst the areas targeted for poster distribution. Shops at SGS Mall, Nucleus and INOX also gave out information leaflets with purchases on 1 December.

• A2 poster (landscape) pdf : jpeg
• A2 poster (portrait) pdf : jpeg : jpeg (Marathi)
• A5 leaflet pdf
• Wake Up Pune leaflet pdf : jpeg

Nightclub Events
Wake Up Pune held awareness events at Curve, Soul, Shisha Café, Toons, Kiva, Grand Hotel and Leather Lounge from 29 November - 1 December. Volunteers set up tables where they were available to give information, answer questions and hand out condom boxes. All tables were set up with awareness coasters and all staff members wore red ribbons. Mainland China and Not Just Jazz By The Bay also set out Wake Up Pune coasters on every table.

• Drinks coasters (set of 6 designs) pdf : jpeg (zip)
• HIV testing A5 leaflets pdf : jpeg
• To see the condom box images please click here


Cinema Campaign
9 cinemas in Pune are screening our awareness slides including Gold Adlabs, INOX, and City Pride.

• Cinema slides pdf (English) : pdf (Hindi) : jpeg (zip)


Mariplex Event
The day included street play performances, clipboard quizzes, a ‘Who Wants to be a Millionaire' style quiz, 'Guess how many ribbons?' game, ‘Risk or No Risk' game, ‘Where do you stand?' game, a graffiti wall and a message tree. There were prizes on offer for the winners and everyone who took part in the activities was given fortune cookies containing HIV-related facts inside. The DISHA team created an AIDS ribbon rangoli design in front of the mall, nearby to the Wake Up Pune message tree and graffiti wall. Red ribbons were handed out to all visitors to the mall and boxes of condoms were also given out to over 18s.

Mariplex mall sees around 10,000 visitors through its doors on a Saturday which made this location perfect for raising awareness in Pune on a large scale.

• Fortune Cookie inserts pdf

 

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